{"id":7894,"date":"2025-07-10T07:41:27","date_gmt":"2025-07-10T05:41:27","guid":{"rendered":"https:\/\/www.pranacook.com\/our-story\/"},"modified":"2026-11-04T15:50:41","modified_gmt":"2026-11-04T14:50:41","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.pranacook.com\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7894\" class=\"elementor elementor-7894 elementor-664\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9abd0a e-flex e-con-boxed e-con e-parent\" data-id=\"f9abd0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36564f elementor-widget elementor-widget-heading\" data-id=\"f36564f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Pranacook story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08228ae elementor-widget elementor-widget-spacer\" data-id=\"08228ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c946e2d e-con-full e-flex e-con e-child\" data-id=\"c946e2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74d3513 e-con-full e-flex e-con e-child\" data-id=\"74d3513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43727f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e43727f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"250\" src=\"https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/LES-FONDATEURS.svg\" class=\"attachment-large size-large wp-image-7895\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e442f9 e-con-full e-flex e-con e-child\" data-id=\"6e442f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-468d34f e-con-full e-flex e-con e-child\" data-id=\"468d34f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e71b0 elementor-widget elementor-widget-heading\" data-id=\"f3e71b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FRAN\u00c7OIS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc758fe e-con-full e-flex e-con e-child\" data-id=\"cc758fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7eaade elementor-widget elementor-widget-heading\" data-id=\"f7eaade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PIERRE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179b3e5 e-con-full e-flex e-con e-child\" data-id=\"179b3e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8522468 elementor-widget__width-initial elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"8522468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>TWO ENTHUSIASTS DEVOTED <span class=\"curry\">TO HEALTHY COOKING<\/span> <img decoding=\"async\" class=\"alignnone wp-image-751\" src=\"https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Logo-corail.svg\" alt=\"\" width=\"28\" height=\"30\" \/><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b210964 elementor-widget elementor-widget-text-editor\" data-id=\"b210964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fran\u00e7ois Benavente<\/strong> is a naturopath with in-depth expertise in hormonal imbalances and endocrine disruptors. For years, he has been supporting people affected by metabolic and endocrine disorders, and raising awareness of the impact of the invisible toxic substances in our daily lives, often found in cookware.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72d82b elementor-widget elementor-widget-text-editor\" data-id=\"d72d82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pierre Jassin<\/strong> is a travelling craftsman who loves nature and fine natural materials. He lives close to the elements, works with wood, explores supply chains around the world and brings his exacting standards to making long-lasting, functional products. He oversees the technical quality of every Pranacook piece.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c08f00d e-flex e-con-boxed e-con e-parent\" data-id=\"c08f00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c0be69 e-con-full e-flex e-con e-child\" data-id=\"7c0be69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-593f62a elementor-widget__width-initial elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"593f62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>TWO BACKGROUNDS, <span class=\"curry\">ONE SHARED VISION<\/span> <img decoding=\"async\" class=\"alignnone wp-image-751\" src=\"https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Logo-corail.svg\" alt=\"\" width=\"28\" height=\"30\" \/><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8093a7c elementor-widget elementor-widget-text-editor\" data-id=\"8093a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together, we bring complementary skills and a shared desire to do meaningful work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6482be3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6482be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fran\u00e7ois makes sure there are absolutely no endocrine disruptors and that our choices make hormonal and physiological sense.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pierre, with his knowledge of materials and his love of good craftsmanship, is behind the durability, safety and technical elegance of every piece of cookware.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d9a77 elementor-widget elementor-widget-text-editor\" data-id=\"b7d9a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our project grew naturally out of this partnership: a brand with strong values, born of a real, practical need, that makes healthy, reliable and beautiful cookware accessible to everyone.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36676d1 e-con-full e-flex e-con e-child\" data-id=\"36676d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0715ca elementor-widget elementor-widget-image\" data-id=\"b0715ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Vision-Pranacook.png\" class=\"attachment-large size-large wp-image-7897\" alt=\"\" srcset=\"https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Vision-Pranacook.png 667w, https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Vision-Pranacook-200x300.png 200w, https:\/\/www.pranacook.com\/wp-content\/uploads\/2025\/07\/Vision-Pranacook-600x900.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-375d088 e-flex e-con-boxed e-con e-parent\" data-id=\"375d088\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd3004 elementor-widget elementor-widget-heading\" data-id=\"1dd3004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHY <span class=\"curry\">PRANACOOK?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98488f e-con-full e-flex e-con e-child\" data-id=\"c98488f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9b147c e-con-full e-flex e-con e-child\" data-id=\"c9b147c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d92c7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d4d92c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PRANACOOK STARTED WITH A SIMPLE <span class=\"pink\">BUT ESSENTIAL REALISATION: HOW WE COOK AFFECTS OUR HEALTH<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f622bb8 e-con-full e-flex e-con e-child\" data-id=\"f622bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d465482 elementor-widget elementor-widget-text-editor\" data-id=\"d465482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having been involved in wellbeing for several years, we see the real and profound impact of food on vitality, hormonal balance and chronic inflammation\u2026 and on our life force too.<\/p>\n<p>What struck us is that many people make every effort to eat well, yet keep cooking with utensils that contaminate their food without them knowing: toxic non-stick coatings, heated plastics, materials containing endocrine disruptors.<\/p>\n<p>In France, the choice of healthy, long-lasting and affordable cookware is very limited. The alternatives are often too expensive, or of questionable quality. So we decided to offer a range of 18\/10 stainless steel cookware, the best grade of food-grade stainless steel in the world, with no coatings, safe for your health and at a fair price. That way, everyone can enjoy cooking that is healthy, practical and beautiful.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d551dc6 e-con-full e-flex e-con e-child\" data-id=\"d551dc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-665aa3d e-con-full e-flex e-con e-child\" data-id=\"665aa3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340bd33 elementor-widget elementor-widget-text-editor\" data-id=\"340bd33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name Pranacook came about naturally. In Sanskrit, \u201cPrana\u201d means vital energy, the breath of life. It is the invisible force that drives the body, the mind, digestion and regeneration.<\/p>\n<p>And that is exactly what we want to preserve and nourish through our products: cooking that isn\u2019t toxic and doesn\u2019t disrupt the body\u2019s balance, but instead supports our capacity for self-healing, our energy and our health.<\/p>\n<p>Today, cooking is more than an everyday task: it is a ritual of vitality, a space to slow down, breathe, create and love. That is what Pranacook is all about: the art of cooking mindfully, without compromising on your health.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37afe6e elementor-widget elementor-widget-button\" data-id=\"37afe6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pranacook.com\/en\/our-commitments\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MORE ABOUT OUR COMMITMENTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4187a07 e-con-full e-flex e-con e-child\" data-id=\"4187a07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-866d1e4 elementor-widget elementor-widget-spacer\" data-id=\"866d1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Pranacook story FRAN\u00c7OIS PIERRE TWO ENTHUSIASTS DEVOTED TO HEALTHY COOKING Fran\u00e7ois Benavente is a naturopath with in-depth expertise in hormonal imbalances and endocrine disruptors. For years, he has been supporting people affected by metabolic and endocrine disorders, and raising awareness of the impact of the invisible toxic substances in our daily lives, often found [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7900,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7894","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our story - PRANACOOK<\/title>\n<meta name=\"description\" content=\"At Pranacook, we believe that health starts in the kitchen: what you cook matters, and so does what you cook it in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pranacook.com\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our story - 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